Book " Glory Days " When Horsepower and Passion Ruled Detroit By: Jim Wangers

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Book "Glory Days" When Horsepower and Passion Ruled Detroit By: Jim Wangers

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PART NUMBER: LIT-2078

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Book " Glory Days " When Horsepower and Passion Ruled Detroit By: Jim Wangers

The automobile industry is one of the most capital and marketing intensive industries in the world today. Common wisdom states that the keys to sales success in the industry are no different than in any other: brand management, product positioning, and brand imaging. But what do these commonly traded buzzwords really mean, and how do they translate into a successful brand campaign? In Glory Days, Jim Wangers uses his 45-year career in Detroit as the basis for explaining successful brand marketing for automobiles: Why brand management for cars is not the same as for other "branded" product, How to position a model for the best possible tie-in promotion-and how not to, and What it takes to establish and evolve a brand image.

Glory Days is the All-American success story of the post war car industry, told against a background of tigers and monkees, Royal Pontiac and drag racing, corporate politics and personal allegiances, during an era when America car scene rumbled with V-8 power. Jim Wagner's gives an insiders view of the passion of the automobile, of learning and forgetting basics of car marketing, and what it will take in the future of the American auto industry to be the dominant force that it once was.

Part Number: LIT-2078