Pontiac PIZAZZ! Hardcover Book By Jim Wangers

Starting in the late 50s throughout Pontiac's glory days, two men who put indelible marks on this great period were Jim Wangers and Art Fitzpatrick. Jim Wangers, the "Godfather of the GTO" for his tireless marketing and promotion efforts. Art Fitzpatrick, who with his partner Van Kaufman (Fitz & Van), produced some of the greatest car art of all-time for Pontiac's Wide-Track advertisements. Jim Wangers and Art Fitzpatrick collaborated on this wonderful new book, Pontiac PIZAZZ! where they have assembled perhaps the best collection ever of GR-RRReat Pontiacs from those glory days.

This 12x12-inch coffee table book features narrative by Jim Wangers, who was right there running through the gears, accompanied by 15 new paintings by Art Fitzpatrick, along with his commentary on the cars as well.

Read about what went into the making of many of Pontiac's marketing triumphs like those of the '63 Grand Prix, the original '64 GTO and even the famed Monkeemobile. This book salutes the style and performance that made Pontiac the car to own then...and marvel over today!

PART NUMBER: LIT-2082

About the Author: Jim Wangers is that rare combination of automotive enthusiast and automobile executive who was in the industry at the right place and the right time. After stints at Kaiser-Frazer, Chevrolet and Chrysler, Wangers joined Pontiac's advertising agency in 1958, just as Pontiac's new and aggressive management was turning over the division's staid image in place of youthful performance. His intimate knowledge of what excited performance enthusiasts allowed Wangers to transmit their passion to the managers and engineers at Pontiac, who in turn developed products like the legendary GTO, Catalina 2+2, Firebird 400, and The Judge.

In the early 1970s Wangers left Pontiac and struck out on his own, opening a Chevrolet store in Milwaukee. He soon discovered retail was not for him, and he returned to Detroit to became a highly respected consultant for Chrysler, Ford and GM. He established Automotive Marketing Consultants, Inc. in 1981. While living in California, Wangers traveled thousands of miles to attend shows and races while adding to his collection of Wide-Track Pontiacs. Unfortunately Jim passed from this life on April 29, 2023, he was 96.